Digital Marketing Executive, Paid Social - Chupi

We're hiring a Digital Marketing Executive, Paid Social

Ireland’s leading luxury technology business Chupi are seeking to expand their exceptional team. We are recruiting for a Digital Marketing Executive, Paid Social to join our Digital Marketing Team.

The position of Digital Marketing Executive, Paid Social is an exciting opportunity to play a pivotal role in shaping, evolving and elevating our brand.

Having only scratched the surface of our global ambition, you have the opportunity to own, nurture and grow this marketing channel both domestically and internationally.

As the Digital Marketing Executive, Paid Social it will be your responsibility to drive customer acquisition and customer retention through a continuous cycle of innovation, improvement and an unceasing aspiration for better. You will work closely with our Design Team in order to develop innovative and best-in-class ad creative that stands out in the luxury market globally.

This role reports directly into the Digital Marketing Manager and will work in partnership with key stakeholders and departments across the business.

Key responsibilities:

  • Proactively plan, manage and optimise Social Advertising campaigns, including but not limited to campaign planning, campaign set-up, campaign optimisation, budget management and campaign analysis.
  • Measure performance weekly and monthly with an ability to propose campaign improvements based on KPIs.
  • Work in partnership with our Design Team in order to develop innovative and best-in-class ad creative that stands out in the luxury market globally.
  • Collaborate with our Marketing Team in order to coordinate campaigns and ensure consistent brand language and creative across all campaigns.
  • Be an advocate for your channel’s needs, from content to budget to attribution.
  • Always be on the lookout for new opportunities to ensure innovation across Social Advertising i.e Tik Tok
  • Stay up to date on the latest industry trends, changes and innovation to ensure best-in-class campaign delivery.
  • Build strong relationships with external partners such as Facebook, Pinterest etc.
  • You will have a test-and-learn mindset, encouraging achievement through a continuous cycle of innovation, improvement and an unceasing aspiration for better.
  • You will be highly organised and results driven with superb attention to detail.

Experience & qualifications:

  • Third level degree or higher in business, marketing or relevant field
  • Minimum 2+ years of relevant experience
  • Proficient in use of Facebook Ads Manager
  • Proficient in use of Google Analytics
  • Proficient in use of Microsoft Excel

Advantageous but not essential:

  • Experience with Shopify
  • Experience in an eCommerce brand
  • Google Analytics certifications
  • Facebook Blueprint certifications

Who we are:

Described by the Irish Times as one of Ireland’s most loved brands we have taken diamonds into the 21st century. We are a digital first luxury brand operating a borderless business model whilst making each and every piece of our jewellery in Ireland.

Our business is growing at an exponential rate, with 41 people on the Chupi team we are recruiting for an additional 19 roles across every department of our expanding company and we are only beginning to scratch the surface of our global ambition.

From a market stall to an international business in just a few years, we are a team with exceptional expertise in technology, luxury, jewellery, marketing, brand and above all people. From luxury sales and marketing to sustainable supply chain development, our people are brilliant, ambitious and committed to our purpose. We have built our business on a culture of kindness, care and constant learning, building a community of support and mentorship within our teams, encouraging achievement through a continuous cycle of innovation, improvement and  an unceasing aspiration for better.

Come build a brighter tomorrow with us.

The team:

  • Be part of an internationally focused business where there is huge opportunity for personal growth, including individual budgets for training delivered through a personalised professional development framework.
  • Strong focus on a work/life balance, we don’t believe in the ‘always on’ culture, we prioritise quality over quantity and productiveness over presenteeism.
  • Supportive, inclusive and collaborative open company culture - anyone can lean in and learn from our ambitious and highly motivated team.
  • Sustainability and our corporate social responsibility are at the heart of what we do at Chupi. Our team is driving change in every aspect of the business, innovating in our industry and changing the world for the better - we encourage everyone to be leaders in driving this change.
  • An empowering wellness programme.
  • A generous employee discount.
  • 30 Days Annual Leave.
  • Employer Pension Contribution. 

The Technology

We live and breathe technology, our team are digital natives and work across a number of industry standard platforms. Our website and our store Atrium use Shopify as our eCommerce and POS platform, that attitude has made us one of the best performing Shopify sites in Europe. Alongside Shopify, our customers enjoy a number of custom built solutions built on AWS powering customer insights, product customisation and innovative CX solutions.

We utilise Slack for intra company communication, Xero for finance, Google Drive for collaboration, Dropbox for content management, Zendesk for customer care, DEAR for cloud based inventory and Notion for project management to ensure as a team we have the best tools at our disposal working across multiple sites to grow and scale an international business.

What next:

This is a full time salaried position (subject to a probationary period) offering a flexible arrangement between working from home and some office based work. The candidate will need to be able to attend meetings, events and company meetups in Dublin city as the role requires. The hours are 9am-5pm GMT, Monday to Friday.

Terms will be discussed with the candidates at the interview stage. You will report directly to the Digital Marketing Manager.

If you think this sounds like you please write us a cover letter detailing why you think you would be ideal for this role at Chupi and attach it along with your CV and any other relevant documents to:

The role is open for applications until 26th February 2021. We will be conducting interviews with potential candidates with the role to commence as soon as possible.

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